For the Year of the Dragon, I developed a comprehensive promotional campaign for the Colorado Springs Chinese Cultural Institute’s 25th Annual Chinese New Year Celebration. The campaign included a vibrant promotional poster, custom t-shirts, digital banners, print ads, and an event program. Each year’s celebration is anchored by a unique illustration of the Chinese Zodiac, and for 2024, the design focused on the dragon. The event, held on February 17, 2024, at the Ent Center for the Arts at UCCS, drew a large audience, with promotional materials playing a pivotal role in driving engagement and attendance. Attendees enjoyed a rich celebration of Chinese culture through performances, exhibitions, and interactive activities.
