Hondas Dealers Association Campaign
Local Honda Dealer Associations launched a branding campaign, “Hondas Are Selling Faster Than Ever,” from the fall of 2021 through the summer of 2022 to showcase the popularity of Honda vehicles. The campaign was a testament to creativity and innovation, comprising a diverse range of marketing materials such as a TV spot, point-of-purchase materials, storyboard, social media posts, dealer web banners, Facebook carousel ads, direct mailers, e-blasts, and animated digital ads. The campaign slogan, “Honda is the Most Awarded Brand of the Last Decade,” supported the idea that Honda is a trusted and popular brand. The message emphasized the campaign’s urgency: “If you don’t reserve yours today, it might be too late tomorrow!” The campaign generated significant interest, and local Honda dealers received a boost in sales as new models arrived.
To view the animated digital ads, please click the links below