AVI: Safety Protocol Video

The Albert Vein Institute project involved creating a 15-second video spot to showcase the institute’s safety protocols for patients and staff, ensuring a secure and reassuring environment.

Art Direction

As art director, I:

• Established a clean, reassuring tone with Albert Vein Institute branding colors.
• Ensured visuals aligned with trust and professionalism, reflecting safety and care.

Storyboard Creation

I developed a storyboard that:

• Featured key visuals, such as patients in safe environments and staff using PPE.
• Included scenes like sanitized facilities and virtual visit options.
• Added callout graphics for enhanced protocols, such as social distancing and cleaning standards.

Collaboration with the Video Editor

I provided editing directions, including:

• Pacing that aligned with the 15-second format for maximum impact.
• Integration of voiceovers emphasizing key messages like “Now is the time to focus on your health.”
• Smooth transitions to highlight each safety feature effectively.

This project showcases my ability to craft engaging and visually cohesive content that conveys critical messages to audiences in a polished and professional manner.